{"id":2364,"date":"2020-08-17T17:59:57","date_gmt":"2020-08-17T21:59:57","guid":{"rendered":"https:\/\/joindeleteme.com\/?p=1364"},"modified":"2020-08-17T17:59:57","modified_gmt":"2020-08-17T21:59:57","slug":"consumer-attitudes-on-data-privacy","status":"publish","type":"post","link":"https:\/\/joindeleteme.com\/blog\/consumer-attitudes-on-data-privacy\/","title":{"rendered":"Consumer Attitudes on Data Privacy: Shifting sentiment toward Big Tech."},"content":{"rendered":"\n

At the end of July 2020, multinational consulting services firm <\/span>KPMG Advisory<\/b><\/a> released a new <\/span>data privacy study<\/a><\/strong>, outlining results of a May 2020 poll on consumer attitudes on data privacy. <\/span><\/p>\n\n\n\n

Some specific details are interesting, but the key conclusions are things we\u2019ve seen reiterated many times before:<\/span><\/p>\n\n\n\n

\n

\u201c\u2026Consumers overwhelmingly agree that data privacy is important, and they want corporations to take significant steps to better protect, manage, and ethically use their data.\u201d \u2013<\/span><\/i> KPMG, June 2020<\/i><\/b><\/p>\n<\/blockquote>\n\n\n\n

Their headline question measuring the importance of data privacy for consumers suggested,<\/span> \u201c87% of consumers say data privacy is a human right.\u201d <\/span><\/i><\/p>\n\n\n\n

For the past two decades American and international consumers have consistently ranked personal data privacy very high in lists of concerns.  <\/span><\/p>\n\n\n\n

The level of concern around data privacy can vary slightly but in general, 75-90% of people polled will claim it to be a significant issue.<\/span><\/p>\n\n\n\n

Where things get more complicated is when these persistent concerns about privacy are benchmarked against questions like, \u201c<\/span>Who do you think is more-responsible \u2013 Businesses, or Government – to be doing something to improve it?<\/span><\/i>\u201d<\/span><\/p>\n\n\n\n

This is where we think the wider range of recent polling data may point to interesting things overlooked by individual studies.<\/span><\/p>\n\n\n\n

In particular, what we\u2019ve seen over the last five years is a subtle shift in consumer attitudes toward whether people trust companies by themselves to safeguard personal data, or whether they think active Government intervention will be required.<\/span><\/p>\n\n\n\n

There are plenty of annual studies that track trust-levels of institutions, and overall, <\/span>private companies do remain better-trusted than the Government<\/a><\/strong>.<\/span><\/p>\n\n\n\n

But that sentiment is experiencing a slight shift in recent years, particularly with regards to data privacy. <\/span><\/p>\n\n\n\n

Between 2013-2017, the primary media narrative about online data privacy tended to be related to the exposure of covert Government data surveillance programs.  A PWC survey in 2017 pointed out that 72% of consumers believed \u201c<\/span>Business, not Government, is best-equipped to protect [personal data]<\/strong>\u201d<\/span><\/i><\/a><\/p>\n\n\n\n

But since 2017 then there has been gradual erosion in the confidence levels consumers have normally placed in Big Tech.  Facebook, in particular, has seen its <\/span>trust-levels plummet<\/a><\/strong> over that period of time.<\/span><\/p>\n\n\n\n

While general confidence in tech. companies remains high, feelings around data privacy are distinctly negative.<\/span><\/p>\n\n\n\n

69% of respondents currently still trust companies like Google handling their personal data, <\/span>similar research from 2015<\/a><\/strong> had Google ranked ahead of both Amazon and Microsoft in degree of trust.<\/span><\/p>\n\n\n\n

We see further evidence of a shifting balance between \u201cTech vs. Government\u201d in other recent polling on the question of data-privacy.<\/span><\/p>\n\n\n\n

In November 2019, <\/span>Pew published an updat<\/strong>e<\/span><\/a> to its ongoing research into consumer attitudes towards data privacy. Interestingly enough,  the perception of \u2018risk versus benefit\u2019 has recently shifted in favor of Government compared to <\/span>similar questions in 2015<\/a><\/strong>.<\/span><\/p>\n\n\n\n

In the past, corporate mismanagement of consumer personal data tended to be seen primarily through the lens of \u2018risk of identity theft\u2019, or simply, \u2018unwanted marketing\u2019.  <\/span><\/p>\n\n\n\n

Now, we\u2019re seeing more of a perception that personal data is being exploited commercially, and in ways that may put people at risk in ways that previous forms of 3<\/span>rd<\/span> party fraud had not.<\/span><\/p>\n\n\n\n

KPMG\u2019s own recent study hints at this, too.<\/span><\/p>\n\n\n\n

As consumers are becoming better-educated about the online marketplace that their personal data exists in, and how it is being used, we think this inevitably stimulates demand for more-targeted Government regulation.<\/span><\/p>\n\n\n\n

We don\u2019t think any immediate action on recently-proposed data privacy legislation is necessarily going to be taken before the 2020 elections; however, we do expect it will be a priority on the legislative agenda throughout 2021, regardless of the election outcome.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

At the end of July 2020, multinational consulting services firm KPMG Advisory released a new data privacy study, outlining results of a May 2020 poll on consumer attitudes on data privacy.  Some specific details are interesting, but the key conclusions are things we\u2019ve seen reiterated many times before: \u201c\u2026Consumers overwhelmingly agree that data privacy is […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-2364","post","type-post","status-publish","format-standard","hentry","category-deleteme-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/posts\/2364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/comments?post=2364"}],"version-history":[{"count":0,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/posts\/2364\/revisions"}],"wp:attachment":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/media?parent=2364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/categories?post=2364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/tags?post=2364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}