{"id":2223,"date":"2022-01-07T08:15:00","date_gmt":"2022-01-07T08:15:00","guid":{"rendered":"https:\/\/joindeleteme.com\/?p=2223"},"modified":"2022-01-07T08:15:00","modified_gmt":"2022-01-07T08:15:00","slug":"privacy-predictions-for-2022","status":"publish","type":"post","link":"https:\/\/joindeleteme.com\/blog\/privacy-predictions-for-2022\/","title":{"rendered":"DeleteMe\u2019s Privacy Predictions for 2022"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block uk-card-default uk-padding\" style=\"font-size:16px\" id=\"rank-math-toc\"><h4>Table of Contents<\/h4><nav><ul><li><a href=\"#references\">References<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<p>Each year we look at trends in the online landscape over the recent past and try to look for \u2018what\u2019s going to change in regard to online privacy issues in the coming year\u2019. Based on what we\u2019ve seen over 2020 and 2021, as well as our recent internal research<sup>1<\/sup>, 2022 is looking to be a very interesting year, with a number of new developments that privacy-minded people and companies should be aware of.<\/p>\n\n\n\n<p>To start, 2020 and 2021 brought a lot of big, new privacy issues to the table:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Millions of people shifting work and social lives online <sup>2<\/sup> due to covid, consequently driving a boom in PII-driven consumer fraud and an explosion in cyberattacks on business (better social engineering being used to enable ransomware attacks).<\/li>\n\n\n\n<li>Major tech platforms making significant changes to how they (at least superficially) address consumer privacy concerns <sup>3<\/sup> causing major disruptions in the ad-tech industry, gutting some of its most-valuable resources for tracking consumers, and whose future is still in flux. They also implemented new (and in cases, invasive) tech features that create entirely new privacy risks.<\/li>\n<\/ul>\n\n\n\n<p>The promise of new approaches for privacy regulation<sup> 4<\/sup> of big tech; which, while it hasn\u2019t yet materialized at the Federal level (despite many attempts) has grown rapidly at the state level <sup>5<\/sup> and internationally, and made navigating the growing complexity of the regulatory landscape a growing concern.<\/p>\n\n\n\n<p>With all these different issues still in play, how will things change in 2022? Here are DeleteMe\u2019s privacy predictions for 2022:<\/p>\n\n\n\n<p><strong>1.<\/strong> &nbsp; &nbsp; &nbsp; <strong>PII exploitation will continue to get more sophisticated<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DeleteMe agrees with Identity Theft Research Center\u2019s idea about a shift from \u2018identity theft\u2019 to \u2018identity fraud\u2019 <sup>6<\/sup>; the distinction is subtle, but \u2018theft\u2019 of individual personal identifying details isn\u2019t the problem anymore as much \u2013 it\u2019s taking advantage of new ways to use it &#8211; often in bulk &#8211; targeting institutions and systems <sup>7<\/sup> rather than fleecing individuals; tho, that too will evolve.<\/li>\n<\/ul>\n\n\n\n<p><strong>&nbsp;2.<\/strong> <strong>\u201dDigital ID\u201d, both at the State and Federal level, will advance<\/strong>; it may be sold as a solution to online personal information risks in the absence of progress on comprehensive privacy legislation, but may simply concentrate identity-abuse risks <sup>8<\/sup>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The digital driver\u2019s license is already underway in a few states <sup>9<\/sup>; \u2018Health ID\u2019s\u2019 are being discussed at federal level <sup>10<\/sup>; and \u2018identity wallets\u2019 are starting to emerge as preferred methods of authentication over the stopgap of two-factor-authentication, which, while \u2018better than passwords alone\u2019, already show exploitable cracks <sup>11<\/sup>.<\/li>\n<\/ul>\n\n\n\n<p><strong>3.<\/strong> &nbsp; &nbsp; &nbsp; <strong>The Cookie is Dead: Long Live the (new) Cookie<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The AdTech industry will by necessity develop new technologies and workarounds for continued consumer tracking <sup>12<\/sup>, and while major tech platforms will pat themselves on the back for their newfound ostensible sensitivity to consumer privacy, it will increasingly become clear we\u2019re all still being tracked, just in new ways <sup>13<\/sup>\u2026<strong>. <\/strong>Which may incidentally lead to\u2026<\/li>\n<\/ul>\n\n\n\n<p><strong>4.<\/strong> &nbsp; &nbsp; &nbsp; <strong>Global Privacy Control becoming more widely adopted by consumers<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hopefully, by end of 2022, integrated into all the largest browser platforms <sup>14<\/sup>.&nbsp;Everyone is completely sick of website \u2018cookies permissions\u2019 and having to re-state your preferred tracking options repeatedly.&nbsp; Adopting a single, universal standard where people \u2018set and forget\u2019 their privacy options will make online life easier for everyone.<\/li>\n<\/ul>\n\n\n\n<p><strong>5.<\/strong> &nbsp; &nbsp; &nbsp; <strong>A boomlet in the consumer privacy-compliance industry<\/strong>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With laws like California\u2019s CCPA\/CPRA coming full online in the 2023, and many similar new laws popping up around the country, many companies will be scrambling at the last minute to ensure compliance <sup>15<\/sup>, while also preparing longer term for potential structural changes, like new FTC rulemaking which could upend some previously accepted (if dubious) data-use practices.<\/li>\n<\/ul>\n\n\n\n<p>What we know won\u2019t change: data breaches will continue to grow; consumer PII will still be a valuable commodity for both the tech industry and threat-actors; and weaknesses in the overly complex way we live our lives online will continue to pop up.&nbsp; And DeleteMe will still be here to help people limit unwanted participation in the PII marketplace.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"references\">References<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a aria-label=\"More Data, Less Privacy: DeleteMe\u2019s 2021 Personal Identifiable Information (PII) Report (opens in a new tab)\" href=\"https:\/\/joindeleteme.com\/blog\/2021-personal-identifiable-information-pii-report\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">More Data, Less Privacy: DeleteMe\u2019s 2021 Personal Identifiable Information (PII) Report<\/a><\/li>\n\n\n\n<li><a aria-label=\"Change in remote work trends due to COVID-19 in the United States in 2020 (opens in a new tab)\" href=\"https:\/\/www.statista.com\/statistics\/1122987\/change-in-remote-work-trends-after-covid-in-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Change in remote work trends due to COVID-19 in the United States in 2020<\/a><\/li>\n\n\n\n<li><a aria-label=\"Apple and Google Are Killing the (Ad) Cookie. Here\u2019s Why (opens in a new tab)\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-04-26\/how-apple-google-are-killing-the-advertising-cookie-quicktake\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Apple and Google Are Killing the (Ad) Cookie. Here\u2019s Why<\/a><\/li>\n\n\n\n<li><a aria-label=\"One year after Schrems II, the world is still waiting for U.S. privacy legislation (opens in a new tab)\" href=\"https:\/\/www.brookings.edu\/blog\/techtank\/2021\/08\/16\/one-year-after-schrems-ii-the-world-is-still-waiting-for-u-s-privacy-legislation\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">One year after Schrems II, the world is still waiting for U.S. privacy legislation<\/a><\/li>\n\n\n\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/wirecutter\/blog\/state-of-privacy-laws-in-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">The State of Consumer Data Privacy Laws in the US (And Why It Matters)<\/a><\/li>\n\n\n\n<li><a aria-label=\"The Fraudian Slip Podcast: Sentilink \u2013 ITRC 2022 Predictions\u2028 (opens in a new tab)\" href=\"https:\/\/www.idtheftcenter.org\/podcast\/fraudian-slip-podcast-sentilink-itrc-2022-predictions\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">The Fraudian Slip Podcast: Sentilink \u2013 ITRC 2022 Predictions<\/a><\/li>\n\n\n\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/gop-waysandmeans.house.gov\/brady-400-billion-in-stolen-unemployment-benefits-is-greatest-theft-of-american-tax-dollars-in-history\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Brady: $400 Billion in Stolen Unemployment Benefits Is Greatest Theft of American Tax Dollars in History<\/a><\/li>\n\n\n\n<li><a aria-label=\"Digital IDs Are More Dangerous Than You Think\u2028 (opens in a new tab)\" href=\"https:\/\/www.wired.com\/story\/digital-ids-are-more-dangerous-than-you-think\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Digital IDs Are More Dangerous Than You Think<\/a><\/li>\n\n\n\n<li><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.washingtonpost.com\/technology\/2021\/10\/11\/digital-drivers-license-mdl\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Your driver\u2019s license could soon live on your phone. Here\u2019s what you should know.<\/a><\/li>\n\n\n\n<li><a aria-label=\"Idea of national patient IDs revives privacy fight (opens in a new tab)\" href=\"https:\/\/www.politico.com\/news\/2021\/12\/25\/national-patient-ids-privacy-526096\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Idea of national patient IDs revives privacy fight<\/a><\/li>\n\n\n\n<li><a aria-label=\"Hackers Are Getting Better and Better at Defeating Your 2FA Security (opens in a new tab)\" href=\"https:\/\/gizmodo.com\/hackers-are-getting-better-and-better-at-defeating-your-1848278177\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Hackers Are Getting Better and Better at Defeating Your 2FA Security<\/a><\/li>\n\n\n\n<li><a aria-label=\"After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere\u2028 (opens in a new tab)\" href=\"https:\/\/www.eff.org\/deeplinks\/2021\/04\/after-cookies-ad-tech-wants-use-your-email-track-you-everywhere\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">After Cookies, Ad Tech Wants to Use Your Email to Track You Everywhere<\/a><\/li>\n\n\n\n<li><a aria-label=\"Personal Data Is Worth Billions. These Startups Want You to Get a Cut. (opens in a new tab)\" href=\"https:\/\/www.wsj.com\/articles\/personal-data-is-worth-billions-these-startups-want-you-to-get-a-cut-11638633640\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Personal Data Is Worth Billions. These Startups Want You to Get a Cut.<\/a><\/li>\n\n\n\n<li><a aria-label=\"Mozilla Firefox joins browsers implementing Global Privacy Control (opens in a new tab)\" href=\"https:\/\/www.zdnet.com\/article\/mozilla-firefox-joins-browsers-implementing-global-privacy-control\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">Mozilla Firefox joins browsers implementing Global Privacy Control<\/a><\/li>\n\n\n\n<li><a aria-label=\"The Companies Benefiting From Fragmenting Internet Privacy Rules (opens in a new tab)\" href=\"https:\/\/www.nytimes.com\/2021\/12\/27\/technology\/gdpr-internet-privacy-onetrust.html\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"rank-math-link\">The Companies Benefiting From Fragmenting Internet Privacy Rules<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Each year we look at trends in the online landscape over the recent past and try to look for \u2018what\u2019s going to change in regard to online privacy issues in the coming year\u2019. Based on what we\u2019ve seen over 2020 and 2021, as well as our recent internal research1, 2022 is looking to be a [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6322,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-privacy-tips"],"acf":[],"_links":{"self":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/posts\/2223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/comments?post=2223"}],"version-history":[{"count":0,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/posts\/2223\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/media\/6322"}],"wp:attachment":[{"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/media?parent=2223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/categories?post=2223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joindeleteme.com\/wp-json\/wp\/v2\/tags?post=2223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}